Picture Thinking is a creative consultancy motivated to understand, educate and change.
We bring awareness, clear communication and legacy to any story, big or small.
Campaign / National Trust — Internal Communication
Direction / Animation Production
Each and every landscape has a story. It may be the trees and vegetation or the historical buildings that sit within the heritage sites. The National Trust is an organisation that celebrates these natural wonders and allows them all to be accessible to the public. We all need time to explore, wether you are five or fifty, we need to be curious, to provoke imagination and also to reflect. Get outside today and explore your surroundings.
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Overview
Our brief was to bring National Trust destinations and educational stories to life. Illustrating opportunity and enjoyment wherever you are at whatever age.
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Our Solution was to make the films tactile and truthful. Exploring handmade techniques, the short films needed to feel accessible to everyone, young and old. It was important they were not over produced and glamourised in any way.
Our Outcome was a series of films with personality that championed activities of leisure for people to enjoy. Getting your hands dirty. Spending quality time with your family. The ability to explore historical buildings and surroundings. Sometimes our assets were used as part of bigger educational films and other times as stand alone content for social media.
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Original Sketches
We all have places that are meaningful to us, from the location of our earliest memory to the setting where we feel most at home.
Places bring us closer to each other too. They foster communities, nurture relationships and enable us to pass on experiences to future generations.
Social Media Campaign / 50 Things to do before your 12 3/4
The National Trust above the line campaign 50 Things to do before your 12 3/4 allowed us to engage with families and children to get them outside exploring. We created 10 films to capture this fun which were shared online.
Behind the Scenes
Social Media Campaign / Upycling
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What good is an old used fork? What else could it be used for? Or maybe a lovely bottle you would normally throw in the rubbish. Give old things new life and let your imagination go wild with Upcycling.
National Trust Digital Transformation
Executive Producers : Taylor Made Media
Direction & Animation Production : Picture Thinking*
Illustration : Maisie Noble
Animation : Letty Fox
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National Trust 50 Things to do before your 12 3/4
Executive Producers : Taylor Made Media
Direction & Production : Picture Thinking*
DOP : Oscar Granse
Editing : Oscar Granse
National Trust Upcycling
Executive Producers : Taylor Made Media
Direction & Production : Picture Thinking*
DOP : Oscar Granse
Editing : Oscar Granse
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* Previously known as Made Visual Studio
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